She is Mercedes

SheisMercedes

Key visual for the annual Mercedes-Benz event for women
ClientMercedes-Benz
RoleCreative director
DisciplinesKey visual · Identity · Event
She is Mercedes

«She is Mercedes» is an annual Mercedes-Benz event for women — a celebration of the brand and of success built on balance between personal and professional fulfilment, the philosophy embodied by Bertha Benz.

The visual concept captures the modern, successful woman: the grace of femininity combined with the strength of a leader, woven together with references to the Mercedes-Benz brand.

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