PeterburgConcert

The largest concert organisation in Russia, formerly Lengosestrada and Lenkonzert — the stage that brought the first tours of Maurice Béjart, Mireille Mathieu, Kabuki and the Comédie-Française.

Archive posters from the 1930s to 1990 sparked the brand idea: leveraging the past to build a stronger future. A 1.5-year implementation delivered logos, brand guidelines and design guides to keep the style alive.