Birth of a Supernova

BirthofaSupernova

Design and branding of an international song competition
ClientInternational song competition
RoleArt director
DisciplinesIdentity · Campaign · Outdoor
Birth of a Supernova

A competition of estrada stars from across the world — finalists of «The Voice», «Golden Gramophone» winners and champions of national vocal contests.

Outer space meets traditional estrada motifs, familiar and new at once. From the logo and first concept, the campaign grew over six months into large-scale banners, web graphics and print that saturated the city.

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